DEX Partners Program
Welcome. This section is the canonical reference for anyone joining the DEX Partners Program — whether you're bringing us a client, acting as the subject‑matter expert on a project, or building and delivering the software yourself.
Keep this message consistent everywhere — the website, the deck, this site: what it is, why it exists, how you use it.
The three questions, answered in one breath
| What | DEX is a single, agentic platform where every role in a software team — product owner, architect, engineers, QA, SRE, security, support — works on one shared system to run the full software development lifecycle (SDLC): design → plan → develop → build → test → deploy → monitor. |
| Why | LLMs are now capable enough that most of this lifecycle doesn't need to be done by hand. DEX lets a small human team direct a much larger team of AI agents — roughly 20% human, 80% agentic — instead of hiring a full delivery team for every project. |
| How | You describe the problem and the solution in plain English. DEX turns that spec into working software. Partners bring the clients, the domain expertise, and the delivery oversight; DEX and Colakin handle the platform. |
Why a partner program, not a sales team
Colakin isn't trying to grow by hiring a large internal sales force and chasing one customer at a time. That's the traditional model, and it doesn't scale. Instead, DEX grows through a network of partners — individuals and companies who already have relationships, domain credibility, or delivery capability — who take the product to market under their own name or alongside Colakin's.
Direct sales still exist, but they stay a small share of total volume (roughly 20–30%) until at least 2027–2028. The partner network is the primary growth engine.
The three partner roles, at a glance
DEX work is split into three roles. One partner can hold all three, or different partners can each take one — the commission simply adds up.
| Role | What you do | Commission |
|---|---|---|
| Referral Partner | Bring the client (or bring another partner) to the table | 8% (client) / 2% (partner referral) |
| Collaborative Partner | Act as product owner / architect / subject-matter expert, own requirements (BRD, SRS, FSD) | 14% |
| Implementation Partner | Build, QA, and deploy the project on DEX | 20% |
Maximum combined commission for one partner doing all three roles: 42% of total project value. See Commission & Economics for the full breakdown.