DeX Partners Program
Welcome. This section is the canonical reference for anyone joining the DeX Partners Program — whether you're bringing us a client, acting as the subject‑matter expert on a project, or building and delivering the software yourself.
Keep this message consistent everywhere — the website, the deck, this site: what it is, why it exists, how you use it.
The three questions, answered in one breath
| What | DeX is a single, agentic platform where every role in a software team — product owner, architect, engineers, QA, SRE, security, support — works on one shared system to run the full software development lifecycle (SDLC): design → plan → develop → build → test → deploy → monitor. |
| Why | LLMs are now capable enough that most of this lifecycle doesn't need to be done by hand. DeX runs up to 90% of delivery through AI agents, with the remaining ~10% held by humans for governance, validation, and sign-off — instead of hiring a full delivery team for every project. |
| How | You describe the problem and the solution in plain English. DeX turns that spec into working software. Partners bring the clients, the domain expertise, and the delivery oversight; DeX and Colakin handle the platform. |
The opportunity
DeX is entering an enterprise software market estimated at $650B+ by 2030, driven by legacy system replacement, SaaS customization (Salesforce, Dynamics 365, Zoho), AI workflow automation, and demand for faster product delivery. Partners who build DeX expertise now are positioned ahead of that curve. See Why DeX? for the full case.
Who Colakin is
DeX is built and operated by Colakin Pty Ltd, founded by Ramesh Rajaram. "Colakin" — derived from Sanskrit — means connecting people, which is the same principle behind the partner network: Colakin doesn't try to deliver everything itself, it connects clients with the right partners. Colakin operates out of Australia, India, and the United States. See About Colakin for the full profile.
Why a partner program, not a sales team
Colakin isn't trying to grow by hiring a large internal sales force and chasing one customer at a time. That's the traditional model, and it doesn't scale. Instead, DeX grows through a network of partners — individuals and companies who already have relationships, domain credibility, or delivery capability — who take the product to market under their own name or alongside Colakin's.
Direct sales still exist, but they stay a small share of total volume (roughly 20–30%) until at least 2027–2028. The partner network is the primary growth engine.
The three partner roles, at a glance
DeX work is split into three roles. One partner can hold all three, or different partners can each take one — the commission simply adds up.
| Role | What you do | Commission |
|---|---|---|
| Referral Partner | Bring the client (or bring another partner) to the table | 8% (client) / 2% (partner referral) |
| Collaborative Partner | Act as product owner / architect / subject-matter expert, own requirements (BRD, SRS, FSD) | 14% |
| Implementation Partner | Build, QA, and deploy the project on DeX | 20% |
Maximum combined commission for one partner doing all three roles: 42% of total project value. See Commission & Economics for the full breakdown.
Separately from these three delivery roles, partners are also grouped into three categories based on the kind of organization they are — Technology, Consulting, or Industry — which determine the type of work and clients they're best suited to. See Partner Categories.